Licensing is the permission to use well known imagery, such as film, cartoon characters, sports or corporate trade marks on consumer products or in sales promotions. Licensors are typically film companies, TV production companies or sporting bodies who own the rights to the property and licensees are the companies who want to use the trademarks or imagery in their promotions or on their products.
Benefits to the licensees include raised awareness of products and promotions, increased sales and revenue, expanded customer base and a competitive advantage against similar products in the market place.
Benefits to the licensor include increased character or brand exposure, additional revenue, a stronger negotiating position with third parties such as TV, video and theatrical distributors and protection of trademarks and brand standards.
Our aim is to extend properties into the complete range of consumer products and services - to the benefit of the licensor, the licensees and the consumer. The longstanding relationships we have with many of our clients is a testament to our client care and the priority given to every property no matter how big or small.
Our promise:
- International company with local knowledge and genuine Pan European expertise managed via offices in the UK, Benelux, France, Germany, Italy, Spain and Portugal
- Strategic brand planning, due diligence, product development, licensee management and key retailer co- ordination
- In house legal and financial management
- Dynamic, motivated team with a wealth of industry experience
- Great relationships with key partners to maximize the brand through a strong licensing, marketing and retail program
- Innovative and creative approaches to each property
- Impeccable levels of service performed ethically and with integrity
- Clear, concise and prompt communication and follow ups
- Proven experience of successfully building brands over the last 35 years
