Copyright Promotions France

With a licensing industry worth EURO 530 million in turnover, and increasing by 8-10% a year, France is a burgeoning licensing territory. Consider that the USmarket is only increasing by 1% per year. Copyright Promotions France’s portfolio currently includes Hamtaro, Inu-Yasha, Arthur, Strawberry Shortcake, Care Bears, Humphrey, Save-Ums, Code Lyoko, Dora the Explorer, All Grown Up, The Simpsons, Robots, Shrek 2, Shark Tale, Marvel Characters, Spider-Man 2, and the Pink Panther.

Headed up by Managing Director Marina Narishkin, Copyright Promotions France's success is built on efficiency and professional after-sales service. The French team has built a solid reputation for handling film properties and relaunching classic characters. Partners and licensees benefit from a constant flow of licensing information and the team’s strong links with key retailers, film distributors and their PR agencies, TV networks and video distributors.

In response to a growing demand in France, brand and sports licensing are now a major part of Copyright Promotions France's remit. Copyright Promotions France also focuses strongly on retail and is one of the rare agencies which implements this strategy.

Licensing in France
The golden rule is: 'France is always different'. France remains, as ever, unpredictable and individual. The French public and the market can be tricky to second guess. There remains a slight cultural aloofness towards US properties, although this is gradually changing. Classic characters remain at the forefront in the French market, however we are witnessing a shift towards more niche and collector markets and sports clubs.

Success Stories
During its time, Copyright Promotions France has expanded the boundaries of licensing. Concetta Galani, apparel and accessories manager, has forged the initial step towards a major Dora programme supported by Maëlle Coulon in charge of publishing. More recently, the team has repositionned The Mr. Men (Monsieur Madame) with a nationwide relaunch of the publishing programme of the 88 titles.The team's promotions and toys specialist, Laurent Taieb, was responsible for the successful Mc Donalds / Stuart Little and Quality Street / Pink Panther promotions.

For licensing information please contact:
Marina Narishkin, Managing Director