Copyright Promotions Germany

CPLG Germany was founded in 1996 to exploit Germany’s growing licensing market potential. By combining professional market knowledge, a strong sales team and incomparable marketing expertise, CPLG Germany provides a full service to both licensee and licensor and aims to establish licensing as a valuable long-term marketing tool for the consumer products industry.

Positioning
CP Germany performs to the highest level in a highly competitive market thanks to its professionally organised structure, a service-led approach, committed technical support and above all, a highly motivated team with profound Know-how of the German-speaking licensing markets! CPLG's group-wide integrated communications ensures CP Germany is part of a constant exchange of information between other subsidiaries.

Marketing Strategy
CP Germany deploys a service-orientated approach to licensing. Positioning and translating the property's characteristics is key at the start of any programme. Once this is established the programme can then develop into a fully comprehensive marketing strategy. Potential product categories are defined and preferred partners are selected based on their understanding of the property, their market positioning, product quality, creativity and distribution. Our team adds creative input, quality control and network support to ensure the long-term successful positioning of the property.

Using modern web-based technologies, CPLG Germany has launched a new platform that enables their customers to enhance their in-store presence in a cost effective and time effective way. The platform offers licensees pre approved POS materials across different product   categories. For the Internet shop please click the icon below or go to:
http://www.cplg-pos.de/shop_index.html


It's About People
Licensing is a people business. The key element of our business is personal communication with our clients and within our own team. We pride ourselves on a very quick turnaround time on all questions - regardless of the "importance" of the query.

CPLG Germany is headed by Gerold Kolenbrander. For licensing information please contact:

Gerold Kolenbrander, Managing Director