'TIS THE SEASON FOR RICHARD SCARRY’S BUSYTOWN AT NORDSTROM!
Tuesday 29th, November 2011
Brand inspired by best-selling children's author Richard Scarry available at Nordstrom!
FOR IMMEDIATE RELEASE:
Burbank, California (November 23, 2011) - Leading independent entertainment company, Cookie Jar Entertainment, and its licensing division, CPLG, are teaming with luxury department store retailer Nordstrom to offer a range of Richard Scarry's Busytown products this holiday season. Starting in November, all Nordstrom full-line stores and the retailer's online store at nordstrom.com will be featuring an assortment of Richard Scarry's Busytown products, such as classic picture books from Random House; the award-winning Eye Found It! and Busy, Busy Airport board games from Wonder Forge; all-new plush, playsets, vehicles and figure packs from The Bridge Direct; fashion tees for toddler boys from Mighty Fine; and The Busy World of Richard Scarry and Busytown Mysteries DVDs from Mill Creek Entertainment. A Lowly Worm plush with DVD and playset will be featured in the Nordstrom holiday catalog, which drops November 21 to 2 million Nordstrom customers nationwide.
"Richard Scarry's Busytown is a busy, busy brand," said Cookie Jar's President and COO, Toper Taylor. "We've leveraged the enormous success of the classic Richard Scarry picture books and our popular TV series, Busytown Mysteries, which is the #1 Saturday morning network TV series among Kids 2-5, into a beautiful selection of products at Nordstrom."
"Richard Scarry's Busytown is a much-loved classic property that we're excited to bring to life as toys," said Jay Foreman, President and CEO, The Bridge Direct. "We have captured the whimsy of this iconic brand with a full assortment of high-quality, beautifully detailed products that kids will love."
For fifty years, children have grown up with Richard Scarry's bestselling books. Richard Scarry has 5 books in Publishers Weekly's Top 100 List of All-Time Bestselling Children's Books, with famous titles like Busy, Busy Town and What Do People Do All Day? among the most successful children's books ever published. With over 300 titles in the Richard Scarry library, over 150 million books have been sold worldwide, translated into 30 languages. Original titles continue to be sold by Random House and sell over a half-million copies a year. Cars & Trucks & Things that Go has been the best-selling Richard Scarry title over last two years.
About Cookie Jar Group
The Cookie Jar Group of Companies is one of the world's leading independent entertainment and consumer products companies with offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, and Skelanimals. For more information, please visit www.cjar.com.
About CPLG
CPLG is one of the world's leading entertainment and sport licensing agencies with offices in the UK, U.S, Canada, Benelux, France, Germany, Italy, Portugal, Spain and Japan. CPLG, the licensing arm of Cookie Jar, has more than 35 years of experience in the licensing industry. CPLG's often-imitated company structure provides each of its clients with dedicated licensing, marketing and industry professionals and a fully-integrated design, legal and accounting service. For more information, please visit www.cplg.com.
About Nordstrom
Nordstrom, Inc. is one of the nation's leading fashion specialty retailers. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 225 stores in 30 states, including 117 full-line stores, 104 Nordstrom Racks, two Jeffrey boutiques, one treasure & bond store and one clearance store. Nordstrom also serves customers through Nordstrom.com and through its catalogs. Additionally, the Company operates in the online private sale marketplace through its subsidiary HauteLook. Nordstrom, Inc.'s common stock is publicly traded on the NYSE under the symbol JWN.
COOKIE JAR MEDIA CONTACT:
Michael Berreth/Cookie Jar Entertainment
mberreth@cjar.com; (818) 955-5636
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