CPLG - Copyright Promotions Licensing Group

London, UK - July 2008: CPLG, Europe's leading Entertainment and Sports Licensing agency, is delighted to announce its new company branding, which will be applied by all seven of the group's territories - UK, Benelux, France, Germany, Italy, Portugal and Spain - taking immediate effect.

Designed to reflect CPLG's integral cohesiveness, the re-branding has also been designed to promote the company's unique selling point as a Pan European IP rights agency with in-depth specialized local knowledge.

Commenting on the re-branding, Katarina Dietrich, CEO of CPLG says: "Since I joined in 1996, there have been a number of variations on the company name. I feel the time is right  for our branding to reflect CPLG's inspired, unified internal structure, which has always been so advanced and unique in this industry. As we continue to evolve and grow as a company it is imperative that we retain the attributes that have ensured our success over the past 34 years whilst looking to the future"

The new look, which is standardised across all territories' communications, takes elements of the old logo, refreshing it with a bold, instantly-recognisable design. Having worked on the re-branding since early 2008, Marianne Kittinger, CPLG's Head of Design, says: "We wanted to refresh the copyright symbol to reflect our united and innovative corporate identity while retaining the already-established three-dimensional look.  We are delighted with the new company style guide, which all seven of CPLG's territories can now implement with consistency and confidence."