CPLG - Copyright Promotions Licensing Group

It's Happy Bunny^TM products

now available at kimmyshop.com

NEW YORK (July 8 2010) - KimmyShop.com, the specialized children's character merchandise e-tailer, now stocks a wide range of products featuring Jim Benton's popular It's Happy Bunny^TM brand, the cute little bunny with the BIG attitude.

Founded in 2001 by a husband and wife team, KimmyShop.com has been recognized over the years as a premier destination for hard-to-find character merchandise.  KimmyShop.com is dedicated to providing customers with a kid-friendly, one-stop-shop for popular character merchandise backed by unparalleled customer service.

About Jim Benton's It's Happy Bunny

It's Happy Bunny, the cute little bunny with the BIG attitude, is a humorous character popular with tweens, teens, young adults, and the young-at-heart.  It is the combination of the Bunny's sweet and adorable appearance with its shockingly impolite attitude that makes It's Happy Bunny so hilarious and well-loved.

The It's Happy Bunny brand was first introduced to the world when the property launched at the International Licensing Show held in New York City during June 2000.  The character quickly grew in popularity and has enjoyed great success in licensing, publishing, and other fields over the years and around the world.  As a brand, It's Happy Bunny has exceeded nearly three quarters of a billion dollars in retail sales worldwide since its inception.

Jim Benton, whom People Magazine called "the most visible cartoonist In America," is the writer/artist of three different, popular, illustrated book series - including not only the fan favorite It's Happy Bunny series for Scholastic but also the New York Times Best-Selling Dear Dumb Diary book series (Scholastic) and the popular and critically acclaimed Franny K. Stein kids book series (Simon & Schuster) - and the creator of several successful licensed programs.

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