Founded in 1991 and based in Haarlem, CPLG Benelux is the largest licensing agency in its territory. It has an office of 14 dedicated staff headed up by Managing Director Monique Beck and its sales and marketing staff have unrivalled knowledge and experience in the retail, manufacturing and licensing markets. CPLG Benelux offers a fuller more integrated service than any of its competitors.
CPLG Benelux has strong retail and promotional strategies capable of starting new trends in their territories. Two prime examples of this are
- the huge supermarket promotion with PLUS retail that CPLG Benelux secured for their Nickelodeon properties. Consumers of this supermarket chain were able to collect a large amount of Nickelodeon marbles with a wide range of Nickelodeon characters. This promotion was so successful that it created a real Nickelodeon Marble Mania throughout the Netherlands.
- the brand introduction of DORA into all toy and department chains within the Benelux. CPLG Benelux is proud to mention that Dora became The Number 1 kids property within the Benelux market.
Besides childrens brands, CPLG Benelux is also strong in introducing new design brands into the Benelux market, like the beautiful butterfly and flower designs of Janneke Brinkman and the fashionable designs of 1000 graden (1000 degrees)
CPLG Benelux continues to build its reputation with the success at retail of many top brands it represents including Dora the Explorer, Sesamstraat, Sponge Bob Square Pants, Shrek, Pink Panther, Strawberry Shortcake, The Simpsons, Spider-Man and Bratz.
