- Headed up by Managing Director, Kelly Elwood. With over 20 years experience across CPG and Entertainment Marketing & Licensing.
- CPLG Canada offers 360 degree brand building from brand, book, or television to licensing and marketing to retail promotion and sell-through.
- Expertise in the Canadian licensing industry coupled with our French-Canadian knowledge, as well as relentless pursuit of retail shelf space is the backbone to our sales success.
- In-depth retail knowledge with on-the-ground dedication has garnered successes in Canada well above the standard "8% of the US" perception.
- As with all CPLG's subsidiaries, CPLG Canada provides fully integrated and coordinated marketing, design, legal, and accounting services.
- Competitive Edge: - Speed to market - It's Happy Bunny (in 9 months).
- Secured 14 new Canadian licensees.
- Secured Toys"R"Us as a tween girl partner.
- Brought to the brand for the first time, a French program.
- French-Canadian knowledge - Caillou
- Continued Quebec prominence.
- 13 years of licensing income.
- No stone unturned - New retail doors, expanded retail footprint, finding new licensees and promotional partners.
- Upcoming Spring 2010 Caillou at Toys"R"Us supported with on air billboard campaign on Treehouse.
- Brand new (no other licenses) Canadian toy partners.
- Richard Scarry with Indigo/Chapters.
- Richard Scarry LIVE.
- IHB popcorn promotion.
- Retail, Retail, Retail!
- Canada is much more than Wal-Mart, Zellers and Toys"R"Us.
