Founded in 1991 with a team of 17 dedicated professionals headed up by Marina Narishkin CPLG France's success is built on efficiency and professional after-sales service. Offering a comprehensive service with sales, marketing, administrative and design teams their reputation in the territory is second to none.
CPLG France has built a solid reputation for handling film properties and relaunching classic characters. Partners and licensees benefit from a constant flow of licensing information which is testament to the team's strong links with key retailers, film distributors and their PR agencies, TV networks and video distributors.
CPLG France also focuses strongly on retail and does so with great success.
CPLG France is very proud that three of the properties they represent are in the TOP 5 Licenses per category in France. These are
- Preschool License: Dora the Explorer
- Boy License: Spider-Man
- Girl License: Strawberry Shortcake
Huge success has also been achieved with a number of high profile sales, retail and QSR promotions. Two recent examples include
Spider-Man 3
- QUICK QSR promotion: 1st time ever a burger is customized!
- 6 major retail operations for movie release 2007
- Costume tour in Auchan stores all over France Nov 2007
- Results: +300% in Spider-Man 3 Toys & Games sales, +180% in Spider-Man 3 Video Games sales
Heroes - Nissan promotion
- Multi-platform marketing campaign: wireless applications, traditional TV advertising, web partnership.
- Nissan was an exclusive partner & the "Rogue" licensed car was integrated into an episode of Heroes
Other mentionable recent successes include the relaunching "Fédération des Droits Derivés" (Licensing Federation) as well as multiple awards from different licensors including Best Worldwide Promotion, Best Retail Operation and Best Agent.
