CPLG Italy was founded in 1991 and has since become the leading independent licensing agency in Italy.
CPLG Italy also covers Vatican City, San Marino and Canton Ticino.
Headed up by Managing Director Grazia Caimi and based in Milan, the eleven strong licensing team has made a significant contribution to the Italian licensing market. The company has earned a reputation for service-led professionalism among licensing partners, advertisers, film studios, retailers and other leading Italian companies with whom it has maintained long-standing relationships.
CPLG Italy is well known for its forward thinking proactive approach in a very traditional marketplace. Notable achievements include many memorable and groundbreaking promotions in a territory where these traditionally do not work. A few examples worthy of being mentioned include;
- The Simpsons with Ferrero,
- Psycho with Fiat,
- Marvel with Trenitalia, the National Railway Company,
- King Kong, WWE, Shrek and The Simpsons movie with Pepsi,
- The Simpsons with Kellogs
In 2007, CPLG Italy was able to secure a deal for prepaid credit cards featuring The Simpsons. This was the first deal of its kind with financial products in Italy. Not only was the promotion a huge success but CPLG Italy was credited with opening up this previously untapped market.
CPLG Italy was the first agency able break the Italian markets reluctance to license movies. Thanks to CPLG's excellent strategic planning, innovative ideas, persistence and highly experienced team movies are now an important part of the Italian landscape.
In a country focused on Tv characters, CPLG Italy has also had great success showing that licensing brands can lead to incredible results in terms of market acceptance and revenue. The success achieved with Skelanimals and Valerie Tabor Smith, design led properties with no existing brand awareness that CPLG Italy managed to successfully launch in their territory is evidence of this.
