Founded in 1992 and based in Lisbon, CPLG Portugal has produced some of the Portuguese markets most impactful licensing campaigns in the last 15 years.
Working on properties such as Peanuts, The Simpsons, Shrek and Spiderman, CPLG Portugal has the reputation for bringing the most innovative products and best retail promotions to the market place. This is made possible not only by the strength of the team but also by their knowledge of the market and unrivalled contacts in retail, licensing and manufacturing. Recent promotions worth mentioning include;
- WWE and Bollycao,
- WWE and Jornal Record,
- Pocoyo and Kung Fu Panda with Lactogal,
Bob the Builder and Jornal de Notícias and 24 Horas and
Charlie Brown Encyclopedia and Dictionary with Jornal de Notícias.
Other initiatives recently launched by CPLG Portugal which have had a noticeable effect on both consumer awareness and retail sales of our brands are the Shopping Centre Exhibitions launched with Shrek, Peanuts, Kung Fu Panda and with Bee Movie.
In Portugal, both classic and new properties blend well together when supported by strategic licensing campaigns. Licensing trends reflect those of other European territories and classic properties represented by CPLG Portugal include classics such as Peanuts and The Simpsons will always represent solid business. Currently attractive properties offering great licensing opportunities to Portuguese companies and consumers include Bratz, WWE (World Wrestling Entertainment), Born 2B, Mumu Cow, Shrek, Bob The Builder, Strawberry Shortcake and Woody Woodpecker, Lazy Town, Pocoyo, Thomas and Friends and Barcode Kitties, Hello Kitty and Ruca.
