Since its foundation in 1992 CPLG Spain which is based in Barcelona has grown to become the leading Spanish Licensing Agency.
CPLG Iberia (Spain and Portugal) is headed up by Elsa Gomes and has 15 full time staff working across both offices.
Spanish team has proven expertise in all merchandising categories and premium promotions are a speciality. Recent ones of note include
Fritolay with WWE :
- Manufacture and distribution of WWE branded Tazo, Chip, Tattoo, or Tattoo plus Stickers to be packed in Fritos, 3 D's, Boca Bits, and Doritos snack food packs
- Huge retail/communication investment: point of sale, header racks, floorstands and counterstands
- Huge media investment - TV advertising, magazines, full page colour adverts and sampling
Fontvella with Hamtaro:
- Use of name and likeness of Hamtaro for a promotion with a children's mineral water brand known as " Font Vella Junior
Ferrero with Simpsons:
- Use of separate miniature Simpsons figurines to promote Chocolate eggs "Kinder Surprise" . Promotional campaign: premium offers, on-pack advertising, point of sale advertising, internet advertising and television advertising with estimated total media investment of 2,400.000€ in Spain
Telepizza with Simpsons
- Buy a pizza get a licensed premiums, huge POS, posters, shelf strips and character stands and a huge direct mail advertising campaign
CPLG Spain has won numerous awards, from both the industry and licensors which is a tribute to their continuing success
CPLG Spain represents a wide range of internationally acclaimed entertainment and sports properties including Peanuts, The Pink Panther, The Simpsons, Curious George, NICI Brands, Bob the Builder Hamtaro, Strawberry Shortcake, Bratz and Shrek.
