CPLG Sport offers an extended range of specialist services to the sport business world.
With expertise in brand extension through licensing, commercial partnerships and promotions, CPLG Sport's services are targeted at sport governing bodies, events, federations, leagues and teams and their commercial partners and we currently represent some of the biggest and most recognisable brand owners in the sport business.
CPLG Sport offers rights owners a menu of services from which to choose which enable the owner to generate brand awareness, exposure, extension and revenue from their intellectual property.
The need to recognise the value of intellectual property rights has become increasingly important and significant within the matrix of revenue generating opportunities open to the commercial world of sport. Unlocking the value of these rights, and successfully managing them in harmony with other elements of the marketing mix, including commercial partnerships and promotions, is key to maintaining the competitive edge
CPLG Sport represents a diverse range of sports and recognise that each requires a different approach. We pride ourselves on being able to offer bespoke solutions to match each of our clients' needs.
CPLG Sport achievements worth mentioning include;
- Working in close conjunction with The FA over several years to develop a licensing programme worth £600m at retail in major tournament years.
- Developing a robust licensing programme with the RFU that was nominated the ‘Best Licensed Sports Property' at the 2009 Licensing Awards.
- Being appointed the first commercial partner of St Andrews Links in their 600-year history and concluding their first ever global partnership with insurers, Allianz.
- Increasing West Ham United's licensing revenues by 119% within 6 months of appointment and continuing to grow this business since.
