We are a Pan European business with specialized local market, licensee and retail knowledge. Each office contains an integrated sales team, category managers, retail experts and product development team to ensure innovative, well designed product within consistent brand identifying guidelines. Pan European marketing strategies are co-ordinated by European brand managers and implemented throughout the offices. We regularly conduct line reviews to identify category gaps, devise marketing strategies and sponsor interactive workshops with licensees to develop integrated market penetration. Our dedicated retail professionals in each office hold regular retail presentations and maintain close relationships with all retail outlets to coordinate brand and in store presence.
Each office has its own legal and finance staff supported by head office specialists in the UK to prepare contracts and invoicing and oversee licensee royalty reports.
Licensing is a global business - but each country has its own cultural, commercial and legal differences. Our specialist teams across Europe have the local expertise to develop strategies suited to your particular operation - and your location.
