Copyright Promotions Portugal

Profile
Founded in 1992 and with over 10 years of proactive, targeted and focused licensing strategies, Copyright Promotions Portugal has produced some of the Portuguese market's most impactful licensing campaigns. Leading licensing agency and premier expert in the exploitation of licensable properties, Copyright Promotions Portugal is regularly the first port of call for Portuguese retailers, distributors and manufacturers looking to heighten the profile of their product or promotion through licensing.

People
Headed up by Managing Director Elsa Gomes, who has a wealth of experience in international licensing, Copyright Promotions Portugal's highly motivated and innovative team covers sales and artwork approvals, and is supported by an external PR agency.

Portuguese Market
Portugal has often been treated as one of the smaller economic markets in Europe and is often perceived as an extension of Spain for marketing purposes. However, the structure of the Portuguese and Spanish markets, and the cultural and consumer habits in each country differ greatly.The nation's 10 million inhabitants that determine the size of the country's licensing market make a healthy contribution to the $175 billion worldwide licensing market. The important categories remain apparel, promotions, stationery, toys and gifts, reflecting the dramatic shift in the Portuguese retail marketplace over the last 15 years. Portugal has evolved from a traditional, fragmented retail market comprising of literally thousands of independent outlets, to a modern, mass-market consumer landscape. Retail chains such as Continente, Carrefour, Auchan and Toys 'R Us have grown rapidly to respond to the increasing demand for clothing, food and home textiles at competitive prices.

Licensing market
In Portugal, both classic and new properties blend well together when supported by strategic licensing campaigns. Licensing trends reflect those of other European territories and classic properties represented by Copyright Promotions Portugal such as Peanuts, The Simpsons, The Pink Panther and Marvel Heroes will always represent solid business. Currently attractive properties offering greal licensing opportunities to Portuguese companies and consumers include Bratz,WWE (World Wrestling Entertainment), Born 2B, Mumu Cow, Shrek, Bob The Builder, Strawberry Shortcake and Ozwald Boateng

For licensing information please contact:
Elsa Gomes, Managing Director