LICENSOR
American Greetings
The Care Bears were a marketing powerhouse in the 1980s and became a well-loved household name. Brand recognition rated at over 95% and retail sales exceeded $1.5 billion worldwide. Now the Care Bears are better than ever! With new TV animation and cute, kid-friendly personalities, this group of lovable friends each has their own caring mission and a fun belly badge to match!
- Primary Audience: kids 2 - 5 years,
- Secondary Audience: tween / teen girls and young adults (retro appeal)
- Refreshed artwork for the classic and Care Bears Baby styles
- Brand new artwork and characters for 2008 including a new villain, Grizzle
- Strong classic appeal with apparel and retro product lines available in boutique stores and online
- New toy line in development
- Endorsed by mothers and grandmothers who remember the original phenomenon
- Strong collectibility appeal
- Instant brand recognition
- Heritage and loyal fan-base
Care Bears TM and related trademarks ©2009 Those Characters From Cleveland, Inc. Used under license.
