LICENSOR
ART IMPRESSIONS
Skelanimals are adorable little animals who have met an untimely end—mostly due to their own reckless and ill-advised behavior. The 20 characters--ranging from a bat, to a monkey, to a bulldog--are brought to life through funny poems describing their demise, giving the brand its signature, light-hearted feel. The loveable Skelanimals and their clever personalities and hilarious back stories resonate with consumers of all stripes, from counterculture aficionados, to skate and surfer kids, fashion-savvy teens, toy collectors, and young people who just find the animals adorable. A key factor in Skelanimals’ success is that many people can embrace it regardless of individual personalities or cultural ties. Skelanimals is positioned as a specialty brand which offers hip, innovative, high-quality products with special features that give them a higher perceived value.
- Target audience: Teen and young adults ages 13-25; Secondary audience: Tweens ages 7-12
- Triple-digit sales growth year over year.
- Over 60 new animals are slated to be released over the next few years, many in limited edition runs, fueling a surge in interest from collectors.
- Skelanimals widespread popularity amongst an otherwise dissimilar cross-section of cultures proves a universal appeal.
- After only a year and a half on the market Skelanimals is projected to generate $30 million in sales for 2008.
- FAO Schwarz will roll out Skelanimals boutiques in all stores including Macy’s stores starting in August 2008
- Tween line to be launched in Department Stores and other tween specialty chains for Spring 2009.
- Skelanimals boutiques launched during Milan’s Fashion Week in September 2007, with a comprehensive collection of high-end junior fashions at upscale trend retailer PINKO.
- Marketing strategy encompasses avenues such as MySpace, an interactive website, consumer advertising, sweepstakes, store launch events, and cross-marketing with popular bands, extreme sports athletes, celebrities, charities, and national organizations, as well as being 'on the ground' with sponsorships and giveaways at key events such as the Vans Warped Tour, SXSW and action sports events.
- Skelanimals website, www.skelanimals.com receives over 3,000,000 hits per month) and flooded its MySpace www.myspace.com/skelanimal with comments and requests for product and store information.
- a national advertising & editorial campaign in major publications such as Alternative Press, Revolver, AMP, Teen Magazine, Seventeen and CosmoGirl featuring our sponsored recording artists, and MySpace celebrities.
- Skelanimals supports various charities around the world such as:
- Doctors without Borders
- Fred Segal Charity Event
- Take Action
Exciting licensing opportunities available
Art Impressions properties represented by CPLG include: Blue Jean Teddy, Corky Mansfield, Karla Dornacher, Milky Way and Galaxy Girls, Nina & Tag, Schim Schimmel, Sue Dreamer, Valerie Tabor Smith, Blue Bear Bunch, Skelanimals
