LICENSOR
DreamWorks Animation
This comic adventure is set in the mythical world of Vikings and based on the book by Cressida Cowell. The story centers around Hiccup, a scrawny teenager who lives on the remote island of Berk where fighting dragons is a way of life. His Viking tribe, the Hairy Hooligans, live and die by their motto: "Only the Strong can Belong!" Initiation is coming, and this is Hiccup's one chance to prove his worthiness to his tribe and its chief, Hiccup's father, Stoick the Vast. But when he encounters, and ultimately befriends, an injured dragon, his world is turned upside down.
UNIQUE SELLING POINTS:
- Global Appeal of Dragons
- Classic Boys Play Pattern
- Aspirational Characters
- Tent-Pole Release in Stereoscopic 3D
TIMING: Spring 2010
CONSUMER PRODUCTS MISSION:
Tap into the vast world, play pattern, gear and adventure of Dragons to create unforgettable products that will allow children to live their own adventures
POSITIONING:
Strong boys action mixed with heroism and humor
MERCHANDISING TARGET:
Boys 6-12 Years Old
KEY PRODUCT FEATURES:
- Extremely Merchandisable Dragons
- Distinctive,Ownable Designs
- Unique Strengths and Abilities
- Ongoing World of Dragons & Dragon Gear
KEY RETAIL OBJECTIVES:
Secure Event Film status at all key accounts
How To Train Your Dragon™ & © 2009 DreamWorks Animation L.L.C.
DreamWorks Animation properties represented by CPLG include: Bee Movie, Kung Fu Panda, How to Train your Dragon, Madagascar 2, Monsters vs Aliens, Shrek Forever After, The Penguins of Madagascar
