LICENSOR
MGA Entertainment
This Summer MGA, a worldwide leader in the Toy Industry launches Moxie GirlzTM, a new doll line encouraging girls to reach for their dreams & fearlessly embrace their individuality through self-expression, friendship & their own unique style.
Sweet and sincere looking fashion dolls in creative and playful outfits show girls that the best way to show the true you is through everything you say and do.
The word Moxie means courage, energy and determination and the Moxie Girlz certainly live up to this!
With the Brand motto "Be True Be YouTM", the Moxie Girlz range inspires creativity through its few core characters - LexaTM, SophinaTM, AveryTM & SashaTM.
Every girl has the strength to do something amazing ...
Demographic: Girls 6 - 10
Highlights:
- Strong brand positioning and positive messaging encourage moms to want to bring Moxie GirlzTM into their homes.
- Can be found at top mass retailers worldwide.
- Full force marketing effort worldwide
- New style guides each seasons.
