LICENSOR
DreamWorks Animation
Puss In Boots - one of the most beloved characters of the Shrek universe - tells the hilarious and adventurous tale of Puss's (Antonio Banderas) early years as he teams with mastermind Humpty Dumpty (Zach Galifianakis) and the street-savvy Kitty (Salma Hayek) to steal the famed Goose that lays the Golden Eggs.
Franchise Success:
- Breakout character from Shrek - the #1 Animated Franchise of All Time Built in brand awareness and loyal fan base Over $2B in worldwide box office revenue Over $2B (est) in worldwide merchandise sales Puss In Boots is a feature character in Holiday TV Specials:
- Shrek the Halls holiday special continues to be an annual family viewing event airing on ABC in the U.S. in Q4 Scared Shrekless Halloween special premieres on NBC in Q4 2010
Marketing and Brand Highlights:
- Multi-million dollar global studio marketing campaign to support this animated comedy with significant media, publicity and promotions Online website www.pussinbootsthemovie.com and social media integration
Puss In Boots®&©2010 DreamWorks Animation L.L.C.
