LICENSOR
Cookie Jar
With enough optimism to fill a strawberry field, Strawberry Shortcake believes things are growing better all the time! She shows it's cool to be sweet - which is why she's a "berry best friend" to girls and moms everywhere. It is Strawberry Shortcake's wholesome appeal, combined with an increasing number of committed licensees and retailers that is driving demand.
- 2-7 year old girls with a sweet spot for girls 3-6
- Originally launched in 1980 - generated $1.2 billion at retail
- Re-launched in 2003 - generating over $2.7 billion in retail sales worldwide
- Licensing program now growing across Europe with particular strength in Spain and France
- 45 minute specials aired regularly on GMTV and GMTV2
- Fresh look, broader range of products and price points
- Support across all major retailers
- Great profile through advertising and broadcast
- Extensive inventory of artwork
- Seasonal themes updated and refreshed
- Huge brand awareness, loved by grandmothers, mums and girls alike.
Strawberry Shortcake TM © Those Characters From Cleveland, Inc. American Greetings with rose logo is a trademark of AGC, Inc.
