LICENSOR
Nickelodeon
Dora the Explorer
An interactive series about a bilingual girl living in a computer, Dora teaches children how to observe situations and solve problems as they join her in exploring her world. While playing, kids get information about maths, physics and the English language. Dora's young viewers are encouraged throughout the show to respond to Dora and to actively participate in the adventure through physical movement.
- Target Audience: Boys & girls 2 – 5 yrs
- Dora campaign: 360 degree strategy: Print, Online, TV, PR and direct marketing
- Dora is the #1 character* amongst 4-7 year olds
- Huge merchandising programme that continues to grow
Go, Diego, Go
From the creators of Dora the Explorer comes Go, Diego, Go! an adventure series starring 8-year-old Diego Marquez, preschool’s newest action hero! Diego's mission is to help rescue animals in trouble and with his mastery “Animal” language Diego keeps the rainforest safe with one dramatic animal rescue after another. Using observation skills and scientific tools like computers, a field journal, and cameras and with help from young viewers at home Diego learns about exotic animals, solving problems, and Spanish language skills. He succeeds in his goals while introducing kids to information about each animal's sound, movement, habitat, diet, family, and physical characteristics.
- Target Audience: Boys & girls 2 – 5 yrs
- Diego partners directly with the viewer on a high stakes animal themed adventure.
- Only Diego combines the Dora-proven formula of interactivity, education, and bilingualism with the hero-play dynamism preschool boys love
- #2 preschool show among Kids 2-5!
- Over 155 partners in the US
©2008 Viacom International Inc. All Rights Reserved. Nickelodeon, Nick Jr., Dora the Explorer and all related titles, logos and characters are trademarks of Viacom International Inc.
MTV Networks properties represented by CPLG include: Dora the Explorer, MTV Networks International, Rocketpower, Blues Clues, Wonderteam (Wonderpets), Danny Phantom, Southpark, Backyardigans, Jimmy Neutron, Avatar, Nick Jr., Go, Diego, Go!, Nickelodeon, Rocket Power, Sponge Bob, iCarly, Drake & Josh, Naked Brothers Band
