LICENSOR
The FA
Football is the nation's game.
Every month nearly seven million people participate in football at some level. Millions more go to matches and follow live games on television.
The Football Association (The FA) is the governing body of football in England and responsible for developing the game at all levels.
Without question England is one of the highest profile sports brands in the world and the Three Lions is one of the most recognised marks in global licensing.
Unlike any other activity or pastime, the England team taps into passion for football linked to an overwhelming desire to see our national team succeed. It has the power to unite the nation, transcending club rivalries, gender and ethnicity.
A brand worth approximately £600m at retail during major tournaments.
The England licensing programme offers an all year round opportunity to engage with fans across the spectrum of the sport.
© The Football Association Ltd 2010 The FA Crest and FA England Crest are official trademarks of The Football Association Ltd and are the subject of extensive trade mark registrations worldwide.
