LICENSOR
Sesame Street
Founded in 1969, Sesame Street changed television forever. Sesame Street is the premier educational brand, loved by children and trusted by parents. In countries across the globe, Sesame Street reaches children in a powerful and vibrant way, using localised content, characters and sets, all delivered with Sesame fun, fur and silliness. Sesame Workshop, the non-profit educational organisation behind Sesame Street, puts the proceeds it receives from sales of its products right back into Sesame Street and its other projects for children around the world.
- Primary Target - Pre-School: 2-6 years,
- Secondary Target - Teen & Young adults
- The most widely viewed children’s series in the world
- New programming – “The Adventures of Bert and Ernie” claymation 52 x 5 min episodes airing on FIVE in 2008
- Elmo’s World - airing on FIVE
- Play With Me Sesame – airing on The Disney Channel • Growing UK licensing programme with over 15 UK licensees
- Brand new toy lines – Elmo, Cookie Monster and Ernie characters launching from Mattel throughout 2008 supported by extensive PR & advertising campaign
- Innovative new style guides – catering for both pre-school, juvenile and retro licensing programmes
- Campaign for healthy living, focus on nutrition, fitness and hygiene
- Features baby versions of the Sesame Street characters
- Books, DVD’s and products promote interaction between child and adult
- A true classic with 30+ year history
- Cross-generation appeal
- Large character roster
- Strong toy line
Sesame Street® and associated characters, trademarks and design elements are owned and licensed by Sesame Workshop. ©2008 Sesame Workshop. All rights reserved.
