Licensing can be a complex business.  We aim to simplify it.  

As a full service agency we offer proven, qualified and accountable expertise across strategy, sales, retail, brand extension, promotions, legal, finance, creative and product development.

Partnership is about clarity, openness and trust.  We work with you and together achieve your objectives and we tell it like it is.

We call it…

Expert Common Sense

  • A close-up shot of a woman’s back wearing a black and white jacket with writing that says: Member of Felix the Cat Club.
    Scotch & Soda x Felix the Cat Collaboration
  • A black sweatshirt with white writing hanging on a white wall.
    Parental Advisory Collection at Primark
  • A woman vacuuming a wood floor in a home. There is a blue, fuzzy character in the bottom left corner eating a chocolate chip cookie,.
    Sesame Street Karcher Promotion
  • Men’s rugby shirts hanging on display in a clothing store.
    England Rugby Collection at George Asda
  • Three kids’ tops in front of an orange background. Below the pink shirt, in the middle, is text that says: Miffy at H&M.
    Miffy Collection at H&M
  • A model walking down a runway, wearing a white blouse with red and blue pattern and a light blue skirt.
    Mimi Wade x Pink Panther Collaboration
  • A close-up of a woman’s back wearing an army green jacket. In the middle of the jacket is an image of a black and white dog and text that says Snoopy Guide to Life.
    Peanuts Collection at Zara
  • Two fragrance bottles, in red and gold packaging displayed on a white background.
    Star Trek Fragrance, Germany
  • A young boy and girl sitting inside a train and laughing.
    Puma x Sesame Street Collection